What’s it all about?
The Mission Impossible project aims to combat the escalating financial and environmental costs of collecting and disposing of waste by providing householders in Herefordshire and Worcestershire with a range of easy ways to reduce, reuse and recycle their waste.  Schemes include:

·Providing cut-price compost bins and support for composters.

·Offering a cashback scheme to residents purchasing and installing a food waste disposer.

·Offering a Shredderman service to deal with garden waste in Worcester, Wychavon and Redditch.

·Promoting use of real nappies through cashback incentives and by holding Nappaccino mornings for new and expectant parents.

·Promoting re-use initiatives and creating links with the voluntary and community sector.  Recently the team organised Swap Shops for people to swap unwanted toys or household items, the first of which was launched by Swap Shop veteran Keith Chegwin.

·Promoting use of local recycling facilities and doorstep collection schemes.

Who’s involved?
Mission ImPossible is run by the County Council in partnership with Herefordshire Council  and the district councils in Worcestershire. It also involves lots of other organisations, such as the Waste Resource Action Programme, and individuals such as the volunteers who, for example, run local Freecycle networks or act as Master Composters in their local communities.

Where next?
The amount of household waste produced fell from 542kg per person in 2004/5 to 518kg in 2006/7. There is a target to reduce this to 485 kg per person by 2008/9. Around 37% of household waste in Worcestershire is now recycled or composted and there are targets to increase this further.

Want to know more?

Visit  www.wastemissionimpossible.org.uk or call the hotline on 01905 766883.