Key Statistics

• Area: 577 Square Kilometres
• View a map of the district 

Main Towns:

• Malvern - 33,763 population
• Upton Upon Severn - 2,662 population
• Tenbury Wells - 4,015 population

Population:

• Total of 74,760 residents

Demographics:

• 21.0% aged 0-17
• 56.6% aged 18-64
• 22.4% aged 65+
• Males - 49.1%
• Females - 50.8%

Income:

• The average household income in Malvern Hills district is £35,893. This compares to the Worcestershire average of £36,250.

Housing:

• The average semi detached house price in Malvern Hills is £191,789 compared to £173,650 in Worcestershire.

Income:

• Ethnicity 3.6% of total population is black or ethnic minority.

Business:

• There are 3,815 VAT Registered businesses in the District.
• The district offers employment in a range of sectors. The largest employer in the district is QinetiQ (a research and product development organisation) which employs around 1,500 people.
• 88% of businesses in Malvern Hills are considered as micro-enterprises (i.e. employing 10 or less people) This is the highest proportion in Worcestershire.

Qualifications:

• 23.3% of the working age population have a qualification at degree level or higher compared to 18.8% in Worcestershire and 21% in England.
• 16.2% of the working age population have no qualification compared with 12.9% in Worcestershire and 12.4% in England.

Employment:

• 80.3% of the working age population are economically active which is slightly lower than the 81.7% average for Worcestershire. The England rate is 79%.
• 17.5% of the working age population are self-employed, compared to 13.8% in Worcestershire and 12.6% in England.

Unemployment:

• The claimant count unemployment rate in Malvern Hills is 3.0% compared to 4.5% in Worcestershire.

Useful Links

• Worcestershire County Council Research and Intelligence Unit
• Office of National Statistics